Date Published: December 1, 2020
10 Reasons why the DOT’s Motourismo campaign is bound to succeed
Nine months. That’s how long Pinoy riders have waited to get back to their leisure-riding ways amid the COVID-19 pandemic.
What many might not know is that even before the government started imposing lockdowns last March, the Department of Tourism (DOT) and the Tourism Promotions Board (TPB) already initiated plans to promote motorcycle travel as part of their domestic tourism drive.
Back in February, DOT undersecretary Antonette Velasco began discussions with former senator JV Ejercito, a known motorcycle enthusiast, on boosting local motorcycle tourism. Last August, the two again joined forces and called up representatives from different bike clubs, media, and other stakeholders to continue mapping out the battle plan. Shortly after, the Motourismo campaign was born, with the official launch taking place last Friday, November 27.
Here are 10 reasons why we think the campaign has the potential to become a huge success.
1) The government’s infrastructure projects are in full swing.
When the ongoing road network projects are completed one by one, there will be many more kilometers of well-paved roads that will connect not only towns and cities, but islands as well. If you’re into off-roading, do remember that you’ll still need these thoroughfares to reach your destination.
2) The DOT’s support counts for a lot.
During the launch, tourism secretary Bernadette Romulo-Puyat assured the TBP that the Motourismo campaign has her full backing, knowing full well the potential for motorcycle travel to boost local economies. Consider the number of roadside vendors that riders will frequent, providing income for rural folks.
3) Road safety is part of the program.
Motourismo, in cooperation with local riding communities, will also be a platform for advocating riding safety and discipline. Vital information and safety materials will be disseminated to participants during event rides.
4) The private sector will likely play a key role.
Private entities like motorcycle companies, dealerships, and other stakeholders are welcome to join the campaign. These groups can help mobilize the rider organizations who are eager to promote their favorite motorcycle brands. In turn, Motourismo events can serve as venues to showcase the companies’ products.
5) The travel sector must consider its options.
Tourism is one of the worst-hit sectors this year. Billions in potential revenue have been lost due to months of travel restrictions, so it stands to reason that the industry needs to re-engineer its efforts. Motorcycle tourism can be a potential avenue for attracting more visitors.
6) Health protocols shall be strictly observed.
With the help of local health authorities, the TBP will consistently remind riders to adopt strict health measures to help prevent the spread of COVID-19. The organization has vowed to be relentless in its efforts, hoping that riders will continuously practice proper sanitization and social distancing.
7) Motorsports will be revived.
The tourism department believes in the potential of local motorsports to drive domestic tourism. It plans to tap motorcycle racing champions and celebrity riders to act as ambassadors. Riders can expect motocross racing, track events, and other similar initiatives.
8) Emergency response teams will be on standby.
Part of the Motourismo campaign’s plan is to give riders easy access to emergency services like police units, ambulances, and other necessary responders. All these will be made accessible through an app, which the DOT will reveal soon.
9) There will be no discrimination.
Whether your bike is big or small, the Philippine Tourism Board will be lining up something for everyone. This is one of the key points of the campaign to attract a wider audience. Details on activities for different motorcycle groups will be released soon. Riders, let this be your ultimate unity ride.
10) LGUs are willing to host motorcycle festivals.
Even before the Motourismo campaign was launched, several local officials expressed their interest in hosting motorcycle festivals. Some are even targeting schedules that coincide with their town’s fiesta. These festivals are a great opportunity for LGUs to share their town’s culture, historical facts, yummy food, and beautiful scenery with visiting riders.
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